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	<title>Tools For Change &#187; &#187; Marketing</title>
	<link>http://blog.conscioustribe.org/tools</link>
	<description>Just another Conscious Tribe weblog</description>
	<pubDate>Fri, 23 May 2008 16:28:02 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Linkshare</title>
		<link>http://blog.conscioustribe.org/tools/2006/10/27/linkshare/</link>
		<comments>http://blog.conscioustribe.org/tools/2006/10/27/linkshare/#comments</comments>
		<pubDate>Fri, 27 Oct 2006 20:11:21 +0000</pubDate>
		<dc:creator>conscioustribe</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Shopping]]></category>

		<category><![CDATA[Web/Tech]]></category>

		<guid isPermaLink="false">http://blog.conscioustribe.org/tools/2006/10/27/linkshare/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.linkshare.com"><img border="0" src="http://consciousblue.typepad.com/photos/uncategorized/linkshare.gif" alt="Linkshare" /></a><br />
About LinkShare</strong><br />
Since 1996, LinkShare has been a pioneer in online affiliate marketing,<br />
and today runs the largest pay-for-performance affiliate marketing<br />
network on the Internet. LinkShare is the trusted third-party that<br />
brings together both merchants and affiliates. We track and report on<br />
every ad or placement in our network, send monthly payments to<br />
affiliates, and provide services and tools that help merchants and<br />
affiliates optimize their performance.
<p>
<strong>What is affiliate marketing?</strong><br />
A merchant, also known as an advertiser or retailer, is a web site or<br />
company that sells a product or service online, accepts payments and<br />
fulfills orders. </p>
<p>
Affiliates (also called publishers) place merchants&#8217; ads, text links,<br />
or product links on their web sites, shopping engines, blogs, etc. or<br />
include them in e-mail campaigns and search listings in exchange for<br />
commissions on leads or sales. </p>
<p>
Merchants acquire new customers and pay affiliates only when a sale or<br />
other qualifying action is completed. This is called CPA or<br />
performance-based marketing. It is very efficient.
</p>
<p>
<strong>LinkShare Technology</strong><br />Affiliates and<br />
merchants choose LinkShare because of our reliable and accurate<br />
tracking technology. Our patented tracking technology is not<br />
cookie-based and therefore, does not fall prey to the tracking<br />
discrepancies that often result from cookies. LinkShare&#8217;s robust<br />
technology ensures that tracking is accurate and complete. Because our<br />
technology is web-based, it is easy for affiliates to manage their<br />
programs and merchant relationships. </p>
<p>&nbsp;</p>
<p><strong>LinkShare Affiliate Tools and Solutions</strong><br />
LinkShare has designed the following tools specifically to enable<br />
affiliates to make the most of their affiliate marketing experience:</p>
<ul>
<li>Merchandiser Datafeed - allows affiliates to download individual<br />
product links to their website without having to manually create links<br />
to each product carried by a merchant.
</li>
<li>Signature - offers affiliates the ability to track down to<br />
the transaction level of each individual member, organization or<br />
sub-site.
</li>
<li>Dynamic Rich Media (DRM) - lets merchants create more<br />
effective creative content and pushes those updates to affiliate sites,<br />
so affiliates don&#8217;t have to change their code.
</li>
</ul>
<p><strong>Who are LinkShare&#8217;s Affiliates?</strong><br />At<br />
LinkShare, we know that our community of affiliates is composed of some<br />
of the most talented entrepreneurs around. There are many business<br />
models, and thousands of stories. Starting in early 2006, LinkShare has<br />
been celebrating our affiliate entrepreneurs, congratulating them on<br />
their successes and cheering them on by sharing a few of their stories<br />
with the world. Here are the stories of some affiliate entrepreneurs we<br />
admire. (links to MyStory page)</p>
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		</item>
		<item>
		<title>Your Site&#8217;s Community Toolbar</title>
		<link>http://blog.conscioustribe.org/tools/2006/10/23/your-sites-community-toolbar/</link>
		<comments>http://blog.conscioustribe.org/tools/2006/10/23/your-sites-community-toolbar/#comments</comments>
		<pubDate>Mon, 23 Oct 2006 22:10:48 +0000</pubDate>
		<dc:creator>conscioustribe</dc:creator>
		
		<category><![CDATA[Community Building]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Web/Tech]]></category>

		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://blog.conscioustribe.org/tools/2006/10/23/your-sites-community-toolbar/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><img border="0" src="http://consciousblue.typepad.com/photos/uncategorized/toolbar.gif" alt="Toolbar" /><strong><br />
Conduit is a free service that let&#8217;s you create a custom dynamic toolbar in 3 easy steps</strong></p>
<div><strong><br />Featured Conduit: Greenpeace</strong></div>
<p>Greenpeace<br />
is a global non-profit organization, with a presence in 40 countries<br />
across Europe, the Americas, Asia and the Pacific. Its mission is to<br />
expose environmental criminals, and to challenge government and<br />
corporations when they fail to live up to their mandate to safeguard<br />
our environment and our future. </p>
<div><strong>Objectives</strong></div>
<p>Greenpeace<br />
was evaluating options to build a stronger online community. After<br />
reviewing other options, they decided to create and offer Conduit<br />
community toolbar to their activists via their website.</p>
<p><img border="0" src="http://www.conduit.com/images/default/greenpeaceToolbar.gif" /></p>
<p>What does the Greenpeace International community toolbar let you do?</p>
<table>
<tbody>
<tr>
<td><img border="0" src="http://www.conduit.com/images/default/bulletFinish.gif" /></td>
<td>Get various news headlines and fresh content automatically via the RSS Reader</td>
</tr>
<tr>
<td><img border="0" src="http://www.conduit.com/images/default/bulletFinish.gif" /></td>
<td>Stay connected with Greenpeace International’s site constantly</td>
</tr>
<tr>
<td><img border="0" src="http://www.conduit.com/images/default/bulletFinish.gif" /></td>
<td>Chat with other activists who have the Greenpeace Conduit toolbar installed</td>
</tr>
<tr>
<td><img border="0" src="http://www.conduit.com/images/default/bulletFinish.gif" /></td>
<td>Get notified of new e-mails to POP3, Yahoo!, Gmail, or Hotmail accounts</td>
</tr>
<tr>
<td><img border="0" src="http://www.conduit.com/images/default/bulletFinish.gif" /></td>
<td>Search from anywhere on the web</td>
</tr>
<tr>
<td><img border="0" src="http://www.conduit.com/images/default/bulletFinish.gif" /></td>
<td>Includes a cookie cleaner, a history cleaner, and a cache cleaner</td>
</tr>
</tbody>
</table>
<p>Download at <a href="http://greenpeaceinternational.ourtoolbar.com/">http://greenpeaceinternational.ourtoolbar.com/</a></p>
<table cellspacing="0" cellpadding="0">
<tbody>
<tr valign="bottom">
<td width="4" bgcolor="#f8f8f8"><img border="0" src="http://www.conduit.com/Images/Shapes/Frame/full_topleft.gif" /></td>
<td bgcolor="#f8f8f8"></td>
<td width="4" bgcolor="#f8f8f8"><img border="0" src="http://www.conduit.com/Images/Shapes/Frame/full_topright.gif" /></td>
</tr>
<tr>
<td bgcolor="#f8f8f8"></td>
<td width="100%" bgcolor="#f8f8f8">
<table width="100%" cellspacing="0" cellpadding="0" border="0">
<tbody>
<tr>
<td>&quot;<br />
I love my Greenpeace Conduit toolbar. It keeps me connected with what I<br />
am passionate about, and I love the email notifier as well &quot;.</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<p><img src="///C:/DOCUME~1/Ian/LOCALS~1/Temp/moz-screenshot-3.jpg" /><br />
<br /><img src="///C:/DOCUME~1/Ian/LOCALS~1/Temp/moz-screenshot-2.jpg" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Brand Autopsy</title>
		<link>http://blog.conscioustribe.org/tools/2006/10/15/brand-autopsy/</link>
		<comments>http://blog.conscioustribe.org/tools/2006/10/15/brand-autopsy/#comments</comments>
		<pubDate>Sun, 15 Oct 2006 08:29:47 +0000</pubDate>
		<dc:creator>conscioustribe</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.conscioustribe.org/tools/2006/10/15/brand-autopsy/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<h3>Brand Autopsy</h3>
<div>
<p><a href="http://brandautopsy.typepad.com/"><img border="0" alt="Brandautopsy" src="http://featured.typepad.com/photos/uncategorized/brandautopsy.png" /></a>Those businesses afflicted with a critical deficit of new customers might want to turn to today&#8217;s featured blog, <a href="http://brandautopsy.typepad.com/"><strong>Brand Autopsy</strong></a>.<br />
Don&#8217;t wait until your marketing budget is dead to figure out what you<br />
could have done to save it. John Moore, marketing guru to the stars<br />
(namely, Starbucks) tells all in <em>Tribal Knowledge: Business Wisdom Brewed fro the Grounds of Starbucks Corporate Culture</em>.<br />
The book takes you behind the scenes into Moore&#8217;s eight years creating<br />
marketing programs for the coffee giant, after which he went on to<br />
become the Director of National Marketing for Whole Foods Market. Moore<br />
loves blogging, evangelizes <a href="http://brandautopsy.typepad.com/brandautopsy/word_of_mouth_marketing/index.html">word-of-mouth marketing</a>,<br />
believes that companies can get bigger from acting smaller, and does<br />
what any successful marketing author does these days &#8212; shares his<br />
knowledge. Not only does Brand Autopsy sketch out what Moore considers <a href="http://brandautopsy.typepad.com/brandautopsy/meaningful_marketing/index.html">meaningful marketing</a>, it also saves readers time by pointing out examples of <a href="http://brandautopsy.typepad.com/brandautopsy/meaningless_marketing/index.html">meaningless marketing</a>. Know someone who needs a marketing pick-me-up? Pass along the links to the author&#8217;s <a href="http://brandautopsy.typepad.com/brandautopsy/2004/12/favorite_posts_.html">Best Posts from 2004</a> and <a href="http://brandautopsy.typepad.com/brandautopsy/2006/01/my_top_twentyfi.html">Best Posts of 2005</a>.</p>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>Logic + Emotion Blog</title>
		<link>http://blog.conscioustribe.org/tools/2006/10/15/logic-emotion-blog/</link>
		<comments>http://blog.conscioustribe.org/tools/2006/10/15/logic-emotion-blog/#comments</comments>
		<pubDate>Sun, 15 Oct 2006 08:27:29 +0000</pubDate>
		<dc:creator>conscioustribe</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.conscioustribe.org/tools/2006/10/15/logic-emotion-blog/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://darmano.typepad.com/logic_emotion/">Logic+Emotion</a> Blog sits at the intersection of Marketing 2.0, Brand Engagement and Experience Design—where passive consumers are transformed into active participants.</p>
<p><a href="http://www.davidarmano.com/">David Armano</a> is a Creative<br />
Director at Digitas. And this is his personal blog.<a href="http://darmano.typepad.com/logic_emotion/"> Logic+Emotion</a><br />
exists at the intersection of Marketing 2.0, Brand Engagement and<br />
Experience Design—where passive consumers are transformed into active<br />
participants.</p>
]]></content:encoded>
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